Heineken departure roulette case study

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Realeyes - Heineken case study Case Studies. Sign in. View Demo.Wieden+Kennedy were commissioned to create a series of viral videos to heighten awareness of the Heineken brand.

On Monday, Heineken unveiled a marketing stunt in which travelers at New York’s John F. Kennedy airport were asked to ditch their current plans for a game of “Departure Roulette.” Travelers who happened to pass by Terminal 8 were given the opportunity for an adventure of a totally different ...

Roulette + social (which brings me to the webcam-based phenomenon Chat Roulette). Roulette + travel (which in the case of Heineken, brought them to a video whereby holiday makers were offered to play 'Departure Roulette' and board a flight to a random destination). The UsabilityGeek Editorial Team - 3/4 - Usability Geek

Home/Heineken – Departure Roulette. Previous Next. Heineken – Departure RouletteAirport Pop Up backoffice2015-06-12T12:31:40+00:00. “You’re at the airport. About to go on a planned trip.

Heineken unveiled a departure board at JFK’s Terminal 8 last week, daring travelers to play ‘ Departure Roulette’.The game is inspired by (and clearly to promote) Dropped, a new Heineken campaign in which four men are sent to remote destinations and film their adventures, which will all be... Heineken Departure Roulette | WPIX 11 New York

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